Digital Transformations are changing lives and business’s needs to adapt
Digital Innovations Transformed Lives:
5 years back we use to visit malls and markets to research on any product. Window Shopping was part of our life. But now, If you try to remember when was the last time you visited any market or mall just for window shopping. You might not be able to remember.
Why there is this sudden change in our life? We all know why…
This is all because of increasing use of Smartphone and online applications like Google, Amazon, PayTM etc..
You might also notice Youngsters are no more fighting with their parents for there favourite TV programs because they all shifted to Hotstar, Prime and Netflix.
“Why I am talking all this is to make you understand how Digital World is changing our lives.”
More Power to the Customer:
Now you got more power in terms of knowledge and accessibility of information to research about any product and services. Now you can understand if product fits to your need, you can find alternative and best solution. Now Shopkeepers can’t drive your decision, you started taking your own informed decision.
To sustain in this changing world businesses have only one weapon to survive “Digital Marketing”
Businesses who started realizing this fact has already started practicing digital marketing.
Others who are not transforming themselves for Digital Marketing they are losing new age customers. Now Digital marketing is key element of Marketing and Sales. And other part of business also needs to be support for complete transformation.
For proper understanding of changing world we need to understand the elements which is driving this change and those elements are Social Mobile Analytics Cloud (SMAC).
Understanding Digital and Marketing
As per my understanding Digital Marketing is using best way for using technology to achieve your marketing and sales objectives. As we know technology has two faces one is software and another one is hardware.
Hardware such as smart phones, tablets, IOT (Internet On Things) enabled devices like smart tvs, smart washing machine, Inverters and so on. Imagination of getting your clothes washed while sitting in office are no more a dream and switching on your AC before reaching your home is no more dreams now.
Software such as web and application for devices such as mobile apps, desktop apps and embedded apps etc. These apps are now has more power because of innovations in Artificial Intelligence and Block Chain. Imagination of having a virtual currency is here with a new face of crypto currency. Now you can be richest man of the world without having a 1 Dollar or Rupee.
Now Business Needs to Have Emotion
Businesses or marketers needs to follow these innovations and use them to boost their marketing and sales. But only using digital world for disruptive marketing like Bulk SMS, Bulk Emails or WhatsApp Marketing will not work. Because technology is not just introducing new media’s for communication they are empowering people to take informed decision.
So right approach to use marketing in digital world is helping customers and consumers to take informed decision. We need to look into making long term relationship with the them even on the cost of losing short term gains.
Explore more on inbound vs. outbound methodology and what works for your business.
To conclude I want to say that, customer behaviour has been changed to empower them. And business needs to follow the marketing strategies that helps customer to take right decision to build relationship. Marketers who want to follow this approach should explore how they integrate inbound methodology in their organization and start analyzing sentiments around to support the buyer’s journey. For further understanding explore inbound methodologies and principles.